Higher profitability
Higher profitability of your product development programme.
Higher success rates.
More satisfied customers willing to pay a price premium.
Higher speed
Shorter time from idea to profit.
Improved timing and adherence to budget.
Certain best practices make product development more efficient. Some of them are:
| Products with a superior differential advantage. |
| Strong market orientation. |
| Solid homework before development begins. |
| Sharp product definition before development. |
| Tough Go/Kill decision points in the process. |
| A complete and yet flexible process with no omissions of error. |
| Dedicated and empowered project leader and team. |
A high quality Stage-Gate process secures that best practices are built into each and every development project.
Huge profit potential (See details)
A high quality process can increase the company’s success rate by 10-30% and shorten time to market by 30%.
And this actually increases company profits by millions, frequently by just as many millions as the company's annual development budget.
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Companies with a high quality development process are significantly more profitable.
Source: RG Cooper |

The average project in industry is 50% delayed. But the companies in the top 20% complete most of their projects on time.
Source: Jens Arleth |
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