Terms for using the Stage-Gate® Trademark

  • What is a trademark?
  • Permission to use the trademark

  • Stage-Gate® is a registered trademark. In the European Union the owners of this trademark are Dr. Robert. G. Cooper, Product Development Institute and Jens Arleth, Innovation Management U3. In North America the owner is Robert. G. Cooper, Product Development Institute.

    Fundamental terms

    Stage-Gate trademark  You must have permission in writing from Innovation Management U3 to use the Stage-Gate® trademark.
    Stage-Gate trademark  You must always use the format "Stage-Gate®".
      Wrong ways to write Stage-Gate®: Once in a while we observe the use of forms like Stage/Gate, STAGE GATE, stage-gate, StageGate, Phase-Gate, Gate-process or similar. These forms can easily be confused with Stage-Gate®. Hereby they violate our trademark rights and are illegal according to the trademark legislation.
      In your material you must write: "Stage-Gate® is a trademark of Innovation Management U3"You can write this either as a footnote at the page, where you use the term Stage-Gate® or as an endnote if you use the term at several pages of your document.
      The Stage-Gate® trademark may not be used in connection with any kind of external training or consulting that competes with Innovation Management U3.
      If you write "Stage-Gate®" at a web page, this page must have at least one visible link to www.stage-gate.dk". The way to do this is that the word "Stage-Gate"® has a link to "http://www.stage-gate.dk/"  the first time it appears in your HTML document. This will look the following way: Stage-Gate®

    Further details of the terms

    By clicking on " I accept the terms for using the Stage-Gate® trademark" at the application form, you will accept the agreement between you and Innovation Management U3 and therefore agree to and be bound by the terms and conditions of the agreement. If you have filled out the agreement in error, or do not wish to be bound by the agreement for any reason, you may annul your acceptance by returning the agreement, along with a signed written statement of your desire to annul the agreement, to: Innovation Management U3, Hyldebakken 7, 2605 Brøndby, Denmark. Upon annulment of the agreement, you must immediately cease the usage of the Stage-Gate® trademark, remove the trademark from all your official related distributions and all rights granted under the agreement shall immediately terminate.

    1. Definitions
    "Use" or "Using" means using the Stage-Gate® trademark in any official relation.

    2. User license
        2.1 License
    Subject to the terms of this agreement, Innovation Management U3 grants you a non-exclusive, non-transferable, European, royalty-free license to use the trademark as set forth in this document.

    2.2 Transfer.
    You may not rent, lease, sublicense, assign or transfer your rights under this agreement.

    3. Trademark Use. Trademark license grant
    Innovation Management U3 grants to you, and you accept, a European, royalty-free, nonexclusive, non-transferable right to use, under the terms of this agreement, the Stage-Gate® trademark as specified in the agreement.
    Use of the trademark does not give you any right or title in the trademark, other than the license rights granted herein. You may not assign, transfer or sublicense any trademark right granted herein. You agree not to use the trademark in any way that will disparage Stage-Gate® or injure the reputation of Stage-Gate®. You acknowledge the validity of the trademark and Robert G. Cooper, Product Development Institute and Jens Arleth, Innovation Management U3's sole ownership of the trademark, and that these retain all right, title and interest in and to the trademark. You recognise the value of the goodwill associated with the trademark, and acknowledge that such goodwill inures exclusively to the benefit of and belongs to Innovation Management U3.

    You shall employ best efforts to use the trademark in a manner that does not derogate from Innovation Management U3's rights in the trademark and will take no action that will interfere with or diminish Innovation Management U3's rights in the trademark. You may not use the trademark in any way as an endorsement or sponsorship by Innovation Management U3 of any product or service.

    You agree not to adopt or use a trademark, service mark, or any other designation confusingly similar to the trademark. Upon reasonable request from Innovation Management U3, you will notify Innovation Management U3 of the locations of your use of the trademark and furnish Innovation Management U3 with suitable specimens of such use.
    If Innovation Management U3 so requests, you agree to submit to Innovation Management U3 any uses of the trademark for Innovation Management U3's approval prior to the dissemination of these materials, such approval not to be unreasonably withheld.
    You agree to undertake such steps as Innovation Management U3 may reasonably request to assist in monitoring and maintaining the quality and form of use of the trademark. Innovation Management U3 may review your use of the trademark at any time to evaluate your compliance with the quality standards described in this agreement.
    If at any time Innovation Management U3 determines that you are not maintaining adequate quality standards, you shall be considered in breach of this agreement and subject to the termination provisions of Section 4. You must immediately remedy any material deficiencies in your use of the trademark upon reasonable notice from Innovation Management U3.

    4. Term
    This agreement is effective until terminated. Unless otherwise specified, Innovation Management U3 has the right to terminate this agreement (a) without cause upon 6 months written notice, or (b) immediately if you fail to comply with any term of this agreement. Upon any such termination, you must cease all use of the trademark.

    5. General Provisions
    If any part of this agreement is found void and unenforceable, it will not affect the validity of the balance of this agreement, which shall remain valid and enforceable according to its terms. This agreement shall not prejudice the statutory rights of any party dealing as a consumer. This agreement may only be modified by writing signed by an authorised officer of Innovation Management U3. This is the entire agreement between Innovation Management U3 and you relating to usage of the trademark and it supersedes any prior representations, discussions, undertakings, communications or advertising relating to the trademark.

    If you have any questions regarding this agreement or if you wish to request any information from Innovation Management U3, please contact Innovation Management U3 at (+45) 3327 0219, via the contact page at www.stage-gate.dk or via info@stage-gate.dk.




    05-11-2004 - © U3, 2004