Product Idea Submission

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1. Project:

2. Presenter/submitter:

3. Product and use(s) (briefly)



4. The market for the product (sizes & trends):



5. The competitive situation (major competitors and products):



6. What advantage does the proposed product have versus what the customer now uses?



7. Development issues: how to develop the product; major barriers and how to overcome them.



8. Manufacturing issues: how to produce the product; barriers and how to overcome them.



9. Why should we go into this product - what are the compelling reasons for a Go decision?



10. Time schedule: If the decision was Go, what are the next steps in the project and who might do them?
Step                                                                                              Who



11. Who is the likely project leader?

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© Jens Arleth, 2010